2018book chapter
The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract
Aurélia Michaud-Trévinal, Iryna Pentina, Thomas Stenger
Направления исследований
Связанные публикации
2008|journal article|120 citations
The Role of Virtual Communities as Shopping Reference Groups
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2011|review|115 citations
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International Journal of Retail & Distribution Management, vol. 39
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2012|journal article|96 citations
Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance
International Journal of Internet Marketing and Advertising, vol. 7
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2009|journal article|69 citations
Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance
Journal of Marketing Channels, vol. 16
Ecommerce Online Shopping