2013journal article|19 цитирований
Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?
Iryna Pentina, David G. Taylor
Journal of Interactive Advertising, vol. 13, pp. 67 - 75
Направления исследований
Связанные публикации
2008|journal article|120 citations
The Role of Virtual Communities as Shopping Reference Groups
Journal of Electronic Commerce Research, vol. 9
Ecommerce Online Shopping
2011|review|115 citations
Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance
International Journal of Retail & Distribution Management, vol. 39
Ecommerce Online Shopping
2012|journal article|96 citations
Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance
International Journal of Internet Marketing and Advertising, vol. 7
Social Media Digital BehaviorDigital Payment TechnologyEcommerce Online Shopping
2009|journal article|69 citations
Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance
Journal of Marketing Channels, vol. 16
Ecommerce Online Shopping