2015book chapter|1 цитирований
Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter
Iryna Pentina
Направления исследований
Связанные публикации
2018|journal article|257 citations
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
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Social Media Digital Behavior
2014|journal article|246 citations
From "information" to "knowing": Exploring the role of social media in contemporary news consumption
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Social Media Digital Behavior
2013|journal article|198 citations
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Comput. Hum. Behav., vol. 29
Social Media Digital BehaviorCross Cultural Marketing
2012|journal article|145 citations
Motivations and Usage Patterns of Weibo
Cyberpsychology, Behavior, and Social Networking, vol. 15
Social Media Digital BehaviorCross Cultural Marketing