2015journal article|1 цитирований
Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences
Iryna Pentina, V. Guilloux
Направления исследований
Связанные публикации
2013|journal article|198 citations
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Comput. Hum. Behav., vol. 29
Social Media Digital BehaviorCross Cultural Marketing
2016|journal article|197 citations
Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison
Comput. Hum. Behav., vol. 65
Cross Cultural MarketingDigital Payment Technology
2012|journal article|145 citations
Motivations and Usage Patterns of Weibo
Cyberpsychology, Behavior, and Social Networking, vol. 15
Social Media Digital BehaviorCross Cultural Marketing
2016|journal article|41 citations
A cross-national study of Twitter users’ motivations and continuance intentions
Journal of Marketing Communications, vol. 22
Social Media Digital BehaviorCross Cultural Marketing