2014journal article|9 цитирований
Comparing drivers of social media marketing adoption by salespeople in Australia and the USA: a pilot study
Iryna Pentina, E. Pullins, J. Wilkinson
Направления исследований
Связанные публикации
2018|journal article|257 citations
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
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From "information" to "knowing": Exploring the role of social media in contemporary news consumption
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Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
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2012|journal article|145 citations
Motivations and Usage Patterns of Weibo
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