2017review|253 次引用

Mobile payments adoption by US consumers: an extended TAM

A. Bailey, Iryna Pentina, A. Mishra, Mohammed Slim Ben Mimoun

International Journal of Retail & Distribution Management, vol. 45, pp. 626-640

通俗摘要

This study investigates why US consumers adopt or resist mobile payment technologies using an extended Technology Acceptance Model. The findings show that beyond basic usefulness and ease of use, security perceptions and personal innovativeness are critical in driving adoption. Social influence from peers also matters. The study provides actionable insights for mobile payment providers seeking to increase adoption rates in the US market.

Key Findings

Perceived usefulness and ease of use significantly influence US consumers' intentions to adopt mobile payments
Personal innovativeness in IT and perceived security are critical factors in mobile payment adoption
The Technology Acceptance Model (TAM) framework extends well to the mobile payment context when augmented with trust and security constructs
Subjective norms from peers and social influence play a meaningful role in adoption decisions

研究领域

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Mobile payments adoption by US consumers: an extended TAM

通俗摘要

Key Findings

研究领域

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