2017journal article|2 次引用
Is more less, or is less more?
David G. Taylor, Iryna Pentina, Monideepa Tarafdar
研究领域
相关论文
2018|journal article|257 citations
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Journal of Advertising, vol. 47
Social Media Digital Behavior
2014|journal article|246 citations
From "information" to "knowing": Exploring the role of social media in contemporary news consumption
Comput. Hum. Behav., vol. 35
Social Media Digital Behavior
2013|journal article|198 citations
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Comput. Hum. Behav., vol. 29
Social Media Digital BehaviorCross Cultural Marketing
2012|journal article|145 citations
Motivations and Usage Patterns of Weibo
Cyberpsychology, Behavior, and Social Networking, vol. 15
Social Media Digital BehaviorCross Cultural Marketing