2023journal article|102 次引用

Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions

Iryna Pentina, Tian Xie, Tyler Hancock, A. Bailey

Psychology & Marketing


通俗摘要

This comprehensive literature review synthesizes 117 studies on how consumers form relationships with AI-powered machines. The review maps the diverse landscape of consumer-AI interactions across chatbots, service robots, and automated advisors. It identifies the main theoretical approaches used to study these relationships and highlights critical gaps in current knowledge. The paper provides a research agenda for understanding how human-machine relationships will evolve as AI becomes more sophisticated.

Key Findings

  • A systematic review of 117 studies reveals rapidly growing scholarly interest in consumer-machine relationships
  • Consumer-AI relationships span multiple domains including chatbots, service robots, voice assistants, and robo-advisors
  • Key theoretical frameworks used include anthropomorphism, uncanny valley, trust, and attachment theories
  • The review identifies significant gaps in understanding long-term relationship dynamics and ethical implications

研究领域

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