Publications
A comprehensive collection of peer-reviewed journal articles, book chapters, and conference papers spanning over two decades of research in marketing, consumer behavior, and technology adoption. Search, filter by research theme, or sort by citation impact.
Showing 69 of 69 publications
Interplay of rationality and morality in using ChatGPT for academic misconduct
Behaviour & Information Technology, vol. 44
Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences
Journal of Marketing Communications
Friend, mentor, lover: does chatbot engagement lead to psychological dependence?
Journal of Service Management
Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions
Psychology & Marketing
Inclusive Advertising for a Better World
Journal of Advertising, vol. 52
Exploring relationship development with social chatbots: A mixed-method study of replika
Comput. Hum. Behav., vol. 140
Attachment Theory as a Framework to Understand Relationships with Social Chatbots: A Case Study of Replika
Service robots or human staff? The role of performance goal orientation in service robot adoption
Comput. Hum. Behav., vol. 134
Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services
Journal of Services Marketing
Toward a comprehensive scale of online shopping experiences: a mixed-method approach
Internet Res., vol. 32
Understanding the roles of risk and trust in the context of collaborative consumption: A test of competing models
Journal of Customer Behaviour
Millennial Consumers' Use of Tap-and-Go Payment Systems--Model
Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology
The International Review of Retail, Distribution and Consumer Research, vol. 30
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Journal of Advertising, vol. 47
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Journal of Marketing Communications, vol. 24
Mobile social networking and salesperson maladaptive dependence behaviors
Comput. Hum. Behav., vol. 81
Social Media Engagement with Luxury Brands: An Exploratory Study: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract
Mobile payments adoption by US consumers: an extended TAM
International Journal of Retail & Distribution Management, vol. 45
Effects of social support and personality on emotional disclosure on Facebook and in real life
Behaviour & Information Technology, vol. 36
Who uses mobile apps to meet strangers: The roles of core traits and surface characteristics
Journal of Information Privacy and Security, vol. 13
Is more less, or is less more?
Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
International Journal of Internet Marketing and Advertising, vol. 11
"Is More Less, or Is Less More?: Social Media's Role in Increasing (and Reducing) Information Overload from News Sources " Book Chapter in The Dark Side of Social Media: A Consumer Psychology Perspective, by Angeline Close Scheinbaum
Branding in the era of Web 2.0 (and beyond)
Journal of Product & Brand Management
Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract)
Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison
Comput. Hum. Behav., vol. 65
A cross-national study of Twitter users’ motivations and continuance intentions
Journal of Marketing Communications, vol. 22
Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being
Journal of Consumer Affairs, vol. 50
Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads
Internet Res., vol. 25
Exploring the Role of Culture in eWOM Adoption
Information Disclosure on a Chinese Social Media Platform
Journal of Information Privacy and Security, vol. 11
Exploring The Role of Social Media in News Consumption
‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications
The Role of Information-Processing in Facilitating New Product Success: An Empirical Investigation
Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter
Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences
Organizational Learning and New Product Outcomes: Integrating Research Approaches
Source Effects in Online Sales Situations: The Role of Avatar-Buyer (DIS)Similarity
From "information" to "knowing": Exploring the role of social media in contemporary news consumption
Comput. Hum. Behav., vol. 35
“Natural” labeling and consumers’ sentimental pastoral notion
Journal of Product & Brand Management, vol. 23
Investigating Privacy Perception and Behavior on Weibo
J. Organ. End User Comput., vol. 26
Comparing drivers of social media marketing adoption by salespeople in Australia and the USA: a pilot study
Integrating advertising and news about the brand in the online environment: Are all products the same?
Journal of Marketing Communications, vol. 20
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Comput. Hum. Behav., vol. 29
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
International Journal of Electronic Commerce, vol. 17
Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?
Journal of Interactive Advertising, vol. 13
The effects of drinking and sports on popularity of overweight adolescents: implications for public policy
Journal of Public Health, vol. 21
Information Disclosure on a Chinese Social Media Platform
Association of Marketing Theory and Practice Proceedings
Motivations and Usage Patterns of Weibo
Cyberpsychology, Behavior, and Social Networking, vol. 15
Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance
International Journal of Internet Marketing and Advertising, vol. 7
Exploring social media marketing strategies in SMEs
International Journal of Internet Marketing and Advertising, vol. 7
Plagiarism: What Don't They Know?
Journal of Education for Business, vol. 87
Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance
International Journal of Retail & Distribution Management, vol. 39
Mobile Application Adoption by Young Adults: A Social Network Perspective
The Freegan phenomenon: anti‐consumption or consumer resistance?
European Journal of Marketing, vol. 45
Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective
Health Marketing Quarterly, vol. 28
Reasons behind body art adoption: what motivates young adults to acquire tattoos?
Journal of Customer Behaviour, vol. 10
The tripartite model of responsible consumption
Exploring source effects for online sales outcomes: the role of avatar-buyer similarity
Journal of Customer Behaviour, vol. 9
Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Journal for Advancement of Marketing Education
Incorporating Sustainability into a Cross-Cultural French-American Marketing Communications Project
Marketing Education Review, vol. 20
Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance
Journal of Marketing Channels, vol. 16
Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation
Journal of Retailing, vol. 85
The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures
Journal of Consumer Behaviour, vol. 8
The Role of Virtual Communities as Shopping Reference Groups
Journal of Electronic Commerce Research, vol. 9
Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing
Journal of Marketing for Higher Education, vol. 17
Information processing and new product success: a meta‐analysis
European Journal of Innovation Management, vol. 10