Curriculum Vitae

A summary of academic qualifications, positions, and contributions. For the full version, visit the University of Toledo faculty page.

Education

Ph.D. in Marketing (Minor: Sociology)

University of North Texas

US

Ph.D. in Education

Kharkiv State Pedagogical University

Ukraine

MBA in Business Administration

University of Louisiana at Lafayette

US

BA/MA (Honors) in English Linguistics

Kharkiv State University

Ukraine

Academic Positions

Professor of Marketing

Department of Marketing & International Business, Neff College of Business & Innovation, University of Toledo

2008 – Present

Fulbright Research Scholar

International Solomon University, Kyiv, Ukraine

2013 – 2015

Fulbright Specialist

La Rochelle University, France

2022

Research Interests

Consumer Machine RelationshipsAI Consumer BehaviorChatbot PsychologySocial Chatbot RelationshipsAI AnthropomorphismRobo AdvisorsVoice CommerceDigital MarketingCross Cultural Consumer BehaviorSocial Media MarketingMobile Payment AdoptionInclusive Advertising

Selected Awards & Grants

2025

UT URFO Summer Research Fellowship

University of Toledo / University Research Funding Office

2024

Wiley Top Cited Article Award

Wiley / Psychology & Marketing

2023

ESI Most Cited Paper Designation

Clarivate / Essential Science Indicators

2023

UT URFO Summer Research Fellowship

University of Toledo / University Research Funding Office

2022

Academy of Marketing Science Best Conference Paper Award

Academy of Marketing Science (AMS)

2021

AMS & AFM Common Research Proposal Grant

Academy of Marketing Science & Association Française du Marketing

2020

AMS & AFM Common Research Proposal Grant

Academy of Marketing Science & Association Française du Marketing

2019

Fulbright Specialist

Fulbright Program / La Rochelle University, France

2013

Fulbright Research Scholar

Fulbright Program / International Solomon University, Ukraine

2013

Top 22 Business Professors in Ohio

Online MBA Today

View all awards with details

Editorial & Service Roles

Ad hoc Reviewer

Psychology & Marketing, Journal of Business Research, Computers in Human Behavior, Journal of Advertising, Journal of Interactive Advertising, Journal of Marketing Communications, Journal of Consumer Behaviour

Committee Member

University of Toledo AI Research Committee

Conference Reviewer

Academy of Marketing Science (AMS) Annual Conference

Teaching

Graduate Courses

Digital Marketing, Marketing Research Methods, Consumer Behavior (PhD seminar), International Marketing

Undergraduate Courses

Principles of Marketing, Digital Marketing, Integrated Marketing Communications

Recognition

Named one of the Top 22 Business Professors in Ohio (2013, Online MBA Today)

Publication Record

69+

Publications

3,617+

Citations

30

h-index

Browse all publications →

For a complete curriculum vitae with full publication list and conference presentations, please visit:

University of Toledo Faculty Profile →