Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course

Abstract

This paper presents a report on incorporating social media into both the teaching and learning processes in an MBA-level Integrated Marketing Communications course. The course is among the first to use social media simultaneously and systematically as instructional tools, information sources, and marketing communications media for student projects. By outlining specific curricular objectives addressed by using each social media site, this report presents a solid planning instrument that can be used in many business classes.

Research Areas