Teaching

Dr. Pentina teaches courses in digital marketing, consumer behavior, and marketing research at the undergraduate, graduate, and MBA levels. Her courses are offered in traditional, online, and flipped classroom formats.

Courses

Internet Marketing

Undergraduate / Graduate

Covers digital marketing strategy, SEO, social media marketing, email marketing, analytics, and emerging technologies including AI-driven marketing tools.

Consumer Behavior

Undergraduate

Examines psychological, social, and cultural factors influencing consumer decision-making, with emphasis on digital and AI-mediated consumption.

Marketing Research

Undergraduate / Graduate1 lecture available

Survey design, qualitative and quantitative methods, data analysis, and application of research findings to marketing strategy and decision-making.

View Course Materials β†’ β†’

Integrated Marketing Communications

Undergraduate

Strategic coordination of advertising, public relations, direct marketing, sales promotion, and digital channels for cohesive brand messaging.

Strategic Customer Insights

Graduate (MBA)

Advanced course on extracting actionable insights from customer data, including text analytics, sentiment analysis, and AI-powered consumer intelligence.

Teaching Philosophy

My teaching philosophy centers on connecting rigorous academic research with real-world marketing practice. I believe students learn best when they can see how theoretical frameworks apply to the technologies and platforms they use daily β€” from AI chatbots to social media to mobile payment systems.

I incorporate active learning techniques, case studies, and hands-on projects that require students to analyze real consumer data and develop evidence-based marketing strategies. My research on consumer-AI relationships directly informs my courses, ensuring students engage with cutting-edge topics that will shape the future of marketing.