2015book chapter|2 citations
‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications
David G. Taylor, Troy A. Voelker, Iryna Pentina
Research Areas
Related Publications
2018|journal article|257 citations
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Journal of Advertising, vol. 47
Social Media Digital Behavior
2017|review|253 citations
Mobile payments adoption by US consumers: an extended TAM
International Journal of Retail & Distribution Management, vol. 45
Digital Payment Technology
2014|journal article|246 citations
From "information" to "knowing": Exploring the role of social media in contemporary news consumption
Comput. Hum. Behav., vol. 35
Social Media Digital Behavior
2013|journal article|198 citations
Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Comput. Hum. Behav., vol. 29
Social Media Digital BehaviorCross Cultural Marketing